We are a family of hotels providing welcome; offering superior service and impeccable standards in settings that are relaxed yet elegant, luxurious yet fun, building loyalty, value and tradition for our guests, community, employees and partners.
Cape Resorts is a leading regional hospitality investment and management company, with more than two decades of experience in creating value from owning and operating hotels and other related assets. Since inception, Cape Resorts has pursued real estate investments, including major repositioning and ground-up development projects.
The company’s equity investments and management strategy target value-added/opportunistic returns across market cycles by adding value through the adaptive reuse or the implementation of a creative development plan for the real estate.Cape Resorts achieves this through intensive programming of the completed assets to outperform and strengthen the market. Curtis Bashaw acquired the historic Virginia Hotel in 1989 and then with partners acquired Congress Hall in 1995.
Cape Resorts was born out of a family connection to a grand summer hotel in Cape May, New Jersey, and has expanded to eight hotels and another sixteen supporting assets. The company-wide commitment is to create iconic assets in tradition-rich places where memories can be made and shared. The portfolio is architecturally and characteristically unique, comprised of luxury resort properties located in Cape May, New Jersey, and Sag Harbor, New York.
The Cape family has created destination properties that are classically American, celebrating simple pleasures, excellent service and comfortable design. By applying local knowledge and respecting established traditions, the Cape team has succeeded in creating places to which guests return again and again. It is this unrelenting attention to the details of the neighborhood, to active partnering with local institutions, and to sincere service standards that create a vibrant experience and a place to call home for guests as well as for those who live in the community.
Cape Resorts manages eight distinctive hotel properties, specializing in seasonal resort markets. Whether a new build or restoration, each property captures a sense of place. Along with an exceptional lodging experience, each hotel is programmed with dynamic restaurants, exciting nightlife destinations and successful retail and wellness outlets. While Cape Resorts’ focus is primarily in New Jersey, the brand is currently expanding into other American resort destinations, including its most recently opened hotel, Baron’s Cove, in the historic village of Sag Harbor, NY.
Cape Resorts enjoys a true knack for developing and successfully managing exciting food and beverage concepts that are both popular and profitable. Each is unique, but all share a commitment to local ingredients, authentic service and comfortable ambiance. Whether fine dining or a surf shack, Cape has succeeded in delivering not only for the hosted guests but for the local community as well.
Over the years Cape has horizontally integrated other businesses and investment classes successfully across the portfolio. Guests not only enjoy a first-rate hotel, but also indulge in a relaxing spa retreat and shopping with all the other little extras that help make a perfect vacation. Running an exceptional spa and retail operation not only enhances the guest stay, but it also delivers significant incremental revenue and provides excellent opportunities to build even stronger brands and greater guest loyalty through merchandising.
Everything about a Cape Resorts stay is designed to deliver a simple all-American vacation. It all starts with a signature pre-arrival concierge service where a dedicated concierge calls each guest prior to arrival and curates a vacation itinerary based on individual desires while also selling the value of Cape services and amenities. From the pool and beach service to the Sea Spa, yoga and beach boot camp, each guest knows that a Cape Resorts hotel will be far more than just a place to stay the night.
The Cape Resorts mission statement both drives and reflects the success the company has achieved:
“We are a family of hotels providing welcome. We pledge to provide warm, gracious hospitality, superior service, and impeccable standards in settings that are relaxed yet elegant, luxurious yet fun. We commit to building loyalty, value, and tradition for our team, guests, community, and partners.”
This mission is built on Cape Resorts’ values:
“Company is Coming” 24/7 and we are the hosts who have invited guests to stay with us. We welcome them sincerely to a place where they are encouraged to make themselves at home. An authentic welcome.
We extend the benefit of the doubt to our guest. We would rather be taken advantage of by a few guests than ever risk offending someone with a legitimate complaint. For us, assuming the customer is always right is simply a shortcut to a good vibe. By owning and operating first-class, full-service hotels and resorts, we provide comfort and hospitality to those away from home, while building meaningful relationships, supporting our associates and creating long-term value in our hotels. By extending the benefit of the doubt to our guest, when we do fail, which we will, they will more often than not extend it back to us.
We have a servant’s heart. We understand that to provide winsome hospitality we must pay attention to the menial details of meticulous beds, clean rooms, delicious food and efficient service.
Standards are not just operating procedures or side work check lists; they are the very essence of our integrity. We have to keep our promises.
We create an internal SUPPORT system based on family, loyalty and the knowledge of “I’ve got your back.” As we do our guests, if we extend the benefit of the doubt to our teammates, when we make mistakes, our teammates will extend the benefit of the doubt back to us.
Cape Resorts offers a proven formula that has delivered success across its diversified portfolio and represents a significant opportunity for owners hoping to optimize the performance of their existing assets or ensure the success of future projects. Cape’s team of managers are experts at bringing hotel projects to life through fresh and authentic design, strong property branding and exceptional resort programming. The company’s marketing expertise attracts high-value guests, while their operational excellence and superior service culture converts first-timers into life-timers.
Most importantly, Cape brings an owner’s perspective to its management role. The company maintains whole ownership or a significant equity stake in the vast majority of its current properties. Regardless of the ownership structure, the Cape Team brings the same focus on profitability and income generation to all the properties it manages, enabling Cape Resorts to be fully aligned with its joint venture partners. This model has delivered repeated and consistent success and serves as an attractive template for future projects.
Cape Resorts centralized services ensure streamlined processes, cost efficiencies, and reduced redundancies while yielding profitability. With a comprehensive infrastructure of hospitality management services, the Cape team hosts individual stays that cultivate guest loyalty, create sustainable value and return on investment.
Our collection of luxury cottages, inns and hotels in New Jersey and New York that has provided generations of travelers with beloved seashore memories and cherished holiday traditions.
Curtis Bashaw has been in the real estate and hospitality industry since 1982. Mr. Bashaw has been a managing partner in approximately $1 billion in real estate development projects including office, hotel, restaurant, retail, mixed use and residential. He has also served as the Executive Director of the New Jersey Casino Redevelopment and Reinvestment Authority where he oversaw several hundred million dollars of economic investment in projects throughout New Jersey. He earned a Masters of Business Administration at The Wharton School, University of Pennsylvania, and a Bachelor of Arts in Literature at Wheaton College, Wheaton, Illinois.
Curtis Sachs joined Cape Resorts in September 2007, and has served as project manager on a number of the firm’s hospitality projects. Prior to joining Cape Advisors, Mr. Sachs worked in the Real Estate Credit Group at PB Capital and in the Commercial Real Estate Group at M&T Bank, both in New York City. He graduated from the School of Hotel Administration at Cornell University in 2003 with a Bachelor of Science degree and a concentration in Real Estate Finance.
Clari Blum has been with Cape Resorts since 1996 where she serves as Chief Financial Strategist. She oversees management of accounting and tax functions for all Cape Resorts properties. Prior to Cape Resorts, she spent 6 years with Sturdy Savings Bank as the IT/Network Administrator. Ms. Blum is a graduate of Saint Joseph’s University in Philadelphia, PA, where she acquired a Bachelor of Arts in Management Information Systems and Accounting.
Sam Ackrill joined Cape Resorts in 2026 as Senior Vice President of Operations & Hospitality. He oversees the General Managers across the portfolio, as well as the Cape Resorts Shared Services teams, ensuring alignment between operational excellence, guest experience, and business performance.
Prior to joining Cape Resorts, Sam held executive leadership roles with Carnival Cruise Line, where he led large-scale hospitality and guest experience operations. A seasoned hospitality executive, he brings extensive experience across luxury hotels, full-service hospitality, and operations, with a proven track record of driving profitability, guest satisfaction, team engagement, and strategic growth.
Known for his collaborative leadership style, he works closely with ownership, executive leadership, and operational teams to deliver exceptional guest experiences, strengthen brand positioning, and achieve measurable business results. Sam holds a degree in Hospitality & Catering Management from University College Birmingham.
Jeanni Seetoo has devoted her career to Cape Resorts, spanning over 30 years. Her first job was bussing tables at the Ebbitt Room which began a succession of advancement through the Virginia Hotel, including Front Office Manager and in 2000, Jeanni was promoted to General Manager and served in that role until January 2004. As Cape Resorts grew, Jeanni was tasked with opening our first Central Reservations office and soon moved into a concentration in Revenue Management. She is responsible for the overall strategic direction of the brand’s inventory optimization and revenue results. Through the years Jeanni has established procedures, protocol and standards relating to guest service, quality assurance and training, which define Cape Resorts today. She graduated from Towson University, MD, with a Bachelor of Science degree and a concentration in Marketing.
Colleen Bashaw is an interior designer with a passion for restoration and creative detail. Colleen is known for her use of whimsical prints, bold colors and nautical inspired décor. Through a family legacy in the hospitality industry, Colleen has learned to celebrate the history and unique character of each hotel and home she works on. With Cape Resorts, Colleen has overseen the renovation of Congress Hall, Baron’s Cove, The Virginia, Beach Shack, and the Star Inn. Prior to working with Cape Resorts, Colleen worked at Parish-Hadley and Bunny Williams Design.
Andrew Skilton serves as the Vice President of Food & Beverage, where he oversees all aspects of the department, from culinary innovation to service excellence. With a strong focus on delivering exceptional dining experiences, Andrew leads his team to ensure the highest standards of quality, efficiency, and customer satisfaction. His leadership drives a culture of creativity, collaboration, and continuous improvement within the food and beverage operations. Through his strategic vision and dedication to excellence, Andrew plays a key role in enhancing the company’s reputation and contributing to its continued success.
Terri Schad serves as the Vice President of the Central Reservations Office, where she leads the team responsible for delivering exceptional customer service and managing reservations. With a deep understanding of customer needs and a passion for operational excellence, Terri ensures that every aspect of the reservation process runs smoothly and efficiently. Her leadership focuses on creating a seamless experience for clients while driving performance improvements and fostering a culture of teamwork and accountability. Through her strategic vision and commitment to service quality, Terri plays a key role in enhancing customer satisfaction and supporting the company’s growth.
Wendy Guiles serves as the Vice President of Procurement & Event Design, where she leads the strategy and execution of sourcing, procurement, and event design initiatives. With a keen eye for detail and a commitment to excellence, Wendy ensures that every event is thoughtfully planned and perfectly executed, while optimizing procurement processes to achieve cost-efficiency and quality. Her leadership fosters a collaborative environment that blends creativity with operational effectiveness, allowing the company to deliver memorable events and top-tier service. Wendy’s expertise in both procurement and event design plays a vital role in driving the organization’s success and elevating its brand.
John Huo joined Cape Resorts in 2018 and focuses on new property acquisitions and development as well as the asset management and investor relations of Cape Resorts’ existing portfolio. Prior to joining Cape Resorts, Mr. Huo worked in the mergers & acquisitions investment banking group at Citi. He holds a MS in Real Estate Development from NYU's Schack Institute of Real Estate and a BS in Economics from Carnegie Mellon University's Tepper School of Business.
For additional information on Cape Resorts development opportunities in North America please contact us.
Partner, Acquisitions & Development
Email: [email protected]
155 E. 55th Street, Suite 205
New York, NY 10022
USA
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