- Marketing & Communications
- Revenue Management
- Market Leading Website
- Central Reservations
- Group & Wedding Sales
Cape Resorts manages eight distinctive hotel properties, specializing in seasonal resort markets. Whether a new build or restoration, each property captures a sense of place.
Along with an exceptional lodging experience, each hotel is programmed with dynamic restaurants, exciting nightlife destinations and successful retail and wellness outlets.
While Cape Resorts’ focus is primarily in New Jersey, the brand is currently expanding into other American resort destinations, including its most recently opened hotel, Baron’s Cove, in the historic village of Sag Harbor, NY.
Cape Resorts enjoys a true knack for developing and successfully managing exciting food and beverage concepts that are both popular and profitable. Each is unique, but all share a commitment to local ingredients, authentic service and comfortable ambiance. Whether fine dining or a surf shack, Cape has succeeded in delivering not only for the hosted guests but for the local community as well.
Cape Resorts offers more than just a bed for the night.
Over the years Cape has horizontally integrated other businesses and investment classes successfully across the portfolio. Guests not only enjoy a first-rate hotel, but also indulge in a relaxing spa retreat and shopping with all the other little extras that help make a perfect vacation.
Running an exceptional spa and retail operation not only enhances the guest stay, but it also delivers significant incremental revenue and provides excellent opportunities to build even stronger brands and greater guest loyalty through merchandising.
Principles for Success
The Cape Resorts mission statement both drives and reflects the success the company has achieved:
“We are a family
of hotels providing welcome, offering superior service and
impeccable standards in settings that are relaxed yet elegant,
luxurious yet fun, building loyalty, value and tradition for our guests, community, team members and partners.”
This mission is built on Cape Resorts’ values:
“Company is Coming” 24/7 and we are the hosts who have invited guests to stay with us. We welcome them sincerely to a place where they are encouraged to make themselves at home. An authentic welcome.
We extend the benefit of the doubt to our guest. We would rather be taken advantage of by a few guests than ever risk offending someone with a legitimate complaint. For us, assuming the customer is always right is simply a shortcut to a good vibe. By owning and operating first-class, full-service hotels and resorts, we provide comfort and hospitality to those away from home, while building meaningful relationships, supporting our associates and creating long-term value in our hotels. By extending the benefit of the doubt to our guest, when we do fail, which we will, they will more often than not extend it back to us.
We have a servant’s heart. We understand that to provide winsome hospitality we must pay attention to the menial details of meticulous beds, clean rooms, delicious food and efficient service.
Standards are not just operating procedures or side work check lists; they are the very essence of our integrity. We have to keep our promises.
We create an internal SUPPORT system based on family, loyalty and the knowledge of “I’ve got your back.” As we do our guests, if we extend the benefit of the doubt to our teammates, when we make mistakes, our teammates will extend the benefit of the doubt back to us.
Cape Resorts centralized services ensure streamlined processes, cost efficiencies, and reduced redundancies while yielding profitability. With a comprehensive infrastructure of hospitality management services, the Cape team hosts individual stays that cultivate guest loyalty, create sustainable value and return on investment.